“If you fail to plan, you plan to fail” Look at your business. What is your plan? Where will you be in 3 years and how will you get there? If you can answer these questions great you are on the right track. If not there is no better time to start than now. First things first, re-examine your own business, identify what you have to offer, what you want to achieve and most importantly how you’re going to get there. A huge number of small business’s fail within the first 3 years and the reason why is because most of these business have not taken a realistic look at their resources and failed to plan for the future and instead relied on surviving today or this month. The fact of the matter is without a business plan you’ve got rough waters ahead of you. Whether you’re already operating an online business or you’re looking to expand onto the Internet there are a few things you need to know. First off, it’s not easy. Do not invest a lot of money into an extravagant website and just let it sit there.
This is usually the first mistake business owners make, just because you have a website no matter how great it is that doesnâ€™t really earn you anything unless you can get seen. Remember the old adage “location,location,location” well it applies as much to the internet as the real world. Your location on the internet directly affects your business performance. So how do you even begin to figure out where your location is and where you want it to be? Well for the novice this is nearly impossible. Thatâ€™s why there are professionals; they handle the needs you cannot. This isn’t one sided though. In this business situation it is very beneficial for both parties. The best way to begin this planning process is to solve your internal business problems. I suggest looking into http://www.utahsbdc.org/ or http://www.sba.gov/ut/ or various other business website, these can be great resources for any business owner. If you feel you have no major internal issues to work on then we can begin to work on your internet marketing strategy. Consulting free resources and forums are a great place to start and get familiar with the industry and if you need consulting help, web site design, development of an internet marketing plan and SEO.