Search Engine Optimization

What it can do for your web site:

• 100% - 600% increase in website traffic
• Dominate your competition
• Fast measurable ROI
• Increased conversions
• Reduced acquisition costs
• Broaden market share

Search Engine Optimization

(SEO) is the process of making a website or blog search engine friendly. The primary focus of any SEO effort is to strategically get ranked higher on search engines and then enjoy the increased opportunity from being found. The use of Keywords, Long Tails and effective site titling are all part of this elaborate and detailed business.

Organic Search

Recent studies indicate that 80% of all search engine users prefer organic or natural listings to those that are sponsored. WiWorks, Inc. has proven to be masters in obtaining organic listings and will usually only recommend a Pay Per Click(PPC) campaign as a bridge to launch initial traffic to a new site.

Search Engine Visibility

Creates business and sales opportunities: it is no mystery that if you bring a bunch of new people into your store those sales will occur. The same thinking proves true online when you are found by major search engines. It is like the Google bus went all over the world gathering buyers up and delivering them to your online store. It is a cool process.

Qualified Visitors

If done properly site visitors have actually been searching for your specific product, service or information. SEO is undertaken to get targeted and highly qualified traffic to come to your site and view your offerings. This process of increasing visitors also increases online sales, oftentimes offline as well with phone orders or coupons printed and brought into your physical store.

Customized Search Engine Optimization Campaign

Your SEO campaigns are customized for your business and include competitive analysis, keyword analysis, technical optimization, content optimization, link strategy and monthly maintenance.

Competitive Analysis

You need to understand your high ranking competitors and determine what they are doing to achieve that position.

Keyword Analysis

You need to know what words or phrases searchers are using to find your business. Your campaign should target these keyword phrases.

Technical Optimization

If your site is designed poorly with excessive wasted code, bad links, deceptive URL’s, pop- up windows, frames, or any of one hundred penalized processes,  your net result will be impacted in a very negative way.

Content Optimization

High quality, relevant and unique content plays a major role in successful search engine marketing and is important for both your site visitors and the search engine spiders. It takes seconds to scan the net to find any site with content that is similar or a duplicate of another and determine that your site is a knock off of another : copying content results in negative ratings.

Link Strategy

Just like when you were in high school, being popular online is everything. Endorsements or back links from highly rated sites or directories has a very positive influence or your ultimate success or failure online.

Monthly Maintenance

Your search engine optimization campaign will need to be monitored and revised on an on-going basis. This is a normal part of an SEO Campaign.

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