$1,000 for a page of content? If you don’t have a lot of money to hire a copywriter there are some quick and easy ways you can write quality content for you new web design. Don’t be fooled as web designers you’re going to have to write some content every once in awhile.

Titles

Your titles are the most important thing on your page. They should tell the reader everything they need to know about your website. Your titles should use one or more of these techniques.

-Important information

-Quick and easy Information

-Call-to-action

-Time sensitive information

-Effective imagery

-Short, concise, to the point

-Original

-Quirky, abstract titles create interest & curiosity

Taglines

A tagline is like a slogan. Usually your tagline comes after your main site title. (e.x. The X-Files – The truth is out there) taglines are important because a catchy tagline will be one of the first things a visitor will remember. You tagline should be:

-Short

-Catchy

-Clever

-Relevant

-Simple

Body

Some would consider the body the least important part of a website. Quite often readers skip over any large body of text as it appears ominous. But an effectively written body can draw readers in. Your body text should be written with as few big words as necessary and as small of paragraphs as possible. While grammar and spelling is extremely important, some things do not matter. Such as paragraph structure, sentence fragments and references. Some things to remember:

-Create a proposition of value (what’s in it for me?)

-Answer the 5 W’s, Who, What, Why, Where, When

-Use short paragraphs and space them out

-Fulfill all promises or don’t make them

-Do not use inflated claims

-Exaggerate provable claims

Wording

The words you use are very important be it the title or the most unimportant piece of text on the page. When choosing your wording consider this.

-Use words that create imagery (imagery is more memorable)

-Big words are hard to understand

-Although common big words can improve image

-Incorrect grammar & spelling reduces credibility

-If writing repetitive content use a thesaurus for word variety

-Understand any word you use

For further exploration of copywriting visit Copy Blogger’s Copywriting 101.