According to Hansel and Gretel, if you leave little crumbs along a path you will be able to find your way home. Home like in life, is the place where you want to be. On a website, you start at the home and it is usually the first place you go back to when you are lost or can’t find what you’re looking for. There have been studies that show when most users cannot find what they want; they go back to the home page to start over. There are many ways to set-up your navigation. A popular method is known as Bread Crumb Navigation, and for web design, this is imperative.

Breadcrumb navigation is a way of Read the rest of this entry »

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$96 Billion dollars is how much money was spent online in 2003 by American consumers. The year before that was $76 billion. This is significant jump in any industry. That year online sales accounted for only 4.3% of overall American retail sales. This was four years ago and since then the industry has continued huge amounts of growth and internet opportunities are more available than ever before. It looks likes internet shopping is here for the long term. In business the most important factor for success is Read the rest of this entry »

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5-10 seconds, that’s how long you have to capture a readers attention.

The internet gives us so many choices that if something isn’t particularly interesting it takes less effort to leave and find something new than it would to actually read through. This is why we need to seize every advantage we can. In web design much emphasis is placed on styles and imagery but Read the rest of this entry »

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A conversion in the computer world is when a visitor to a website buys something. Your own website traffic means nothing without conversions, so the question remains how to convert visitors to customers. An internet business is just like any other business; usually you only have one chance to get it right because there are plenty of other places a customer can go to. This is why website design is paramount.

There are three main qualities Read the rest of this entry »

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“If you fail to plan, you plan to fail” Look at your business. What is your plan? Where will you be in 3 years and how will you get there? If you can answer these questions great you are on the right track. If not there is no better time to start than now. First things first, re-examine your own business, identify what you have to offer, what you want to achieve and most importantly how you’re going to get there. A huge number of small business’s fail within the first 3 years and the reason why is because most of these business have not taken a realistic look at their resources and failed to plan for the future and instead relied on surviving today or this month. The fact of the matter is without a business plan you’ve got rough waters ahead of you.

Whether you’re already operating an online business or you’re looking to expand onto the Internet there are a few things you need to know. Read the rest of this entry »

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