The purpose of any insurance policy is to protect you against loss. All of us have insurance on our cars, homes, boats, RV's, lives and health. In business, we have it on our property, equipment, facilities, operations and grounds just in case someone falls or gets hurt.

THEN WHY NOT INSURE YOUR ADVERTISING?! Let’s face it, when you advertise, it’s a crap shoot on whether it will bring in any new clients. What happens if it doesn't work right away? What if there was a way, for around $25.00, you could verify the actual return on all your advertisements? Yellow pages, news papers, billboards, radio, television, coupons, direct mail, website, flyers, brochures, etc…? You name it and it can be tracked. Call tracking can provide you with real-time stats on every call answered, dropped or missed, as well as tell you which ad or promotion the call originated from.

You are spending thousands of dollars on the ad; its reckless not to spend an additional $25.00 to measure whether that ad is working for you or not. Instead of waiting months, you can immediately see if your ad is working or not with Call Tracking. Make any necessary adjustments; change the copy, alter the presentation, or make any other changes that feel are necessary to make the ad campaign work for you, not against you.

CALL TRACKING FROM UTAH WEB SERVICES is the answer. We implement a unique phone number on each piece of advertising, connect the number to a web interface and then redirect that unique number to your switchboard. No software, no special equipment, no extra phone lines, no contracts, no hidden fees, and no training. Your employees simply answer the phone as they typically do, but now with Advertising Insurance, you know exactly where the call comes from, the prospect’s name, their telephone number, their address, and which advertising piece the call originated from. The conversation between your employees and prospects is recorded for quality control purposes. Detailed information is captured for you to use now or later. Now you can gauge if your advertising paid for itself or has failed you.

IMAGINE TOTAL CONTROL OF YOUR ADVERTISING ROI – You no longer have to question whether your advertisements work or not, now you can be sure. Negotiate better deals with hard stats to validate success or failure, drop the unsuccessful advertising and spend more on the advertisements where ROI is verified. Come up with an accurate cost per sale figure and manage your bottom line more effectively.