A conversion in the computer world is when a visitor to a website buys something. Your own website traffic means nothing without conversions, so the question remains how to convert visitors to customers. An internet business is just like any other business; usually you only have one chance to get it right because there are plenty of other places a customer can go to. This is why website design is paramount.
There are three main qualities your website needs to have in order to acquire a customer.
Website Appearance
1. The first is obvious; your website needs to be attractive. When a customer comes to your website, if it looks poorly made or even has unattractive coloring, it takes no effort for them to click out and find a better site. Remember it doesn’t matter if you like it, unless your customer likes it.
Design Simplicity
2. The second quality; simplicity. Often time’s web designers get carried away and create a very fancy and artistic site, but forget about the user. When someone comes to your website they are looking for something be it information, a service or a product. Besides online marketing a visitor needs to within a few clicks of a mouse find exactly what they are looking for. The famous website Amazon.com has a policy that it should take no more than three clicks to find and purchase a product, perhaps this gives some insight to their success.
Web Usability
3. And finally the last important quality of your website design is something that is very often overlooked. Most computer users and even computer professionals assume everyone else is using the exact same things they are. However the world, just like the internet is a diverse place. There are all different kinds of internet browser such as Internet Explorer, Mozilla Firefox, Netscape, Safari or Opera. There are also different operating systems like Windows, MAC OS or Linux. And there are even all different kinds of computers, internet speeds and even different languages. What’s even more overlooked is that people with disabilities such as the blind or vision impaired, use the internet as well.
There is so much breadth in the computer world and because of that when you are designing a website you need to make it compatible with every user you can. If not you would be shooting yourself in the foot by limiting the amount of potential visitors to your web site. So don’t commit business suicide, use all these techniques and conquer web design…
