For the past 11 years WI works has been creating world class websites for our clients. These clients are still with us today because like any good company, we have grown together and created significant online operations for them and more importantly there is a high degree of trust between us. They know they can call on the phone and get a project manager or the CEO on the phone quickly. No voicemail run a round; push 26 to speak to someone maybe or a line that just rings and rings like many of our competitors.
Any carefully planned web operation should have nice images, simple navigation and forms that actually work. About anyone from the kid down the street to your cousin?s son-in-law who happens to be in a computer class could possibly build it. In our history we have heard hundreds of these discouraging stories. Bottom line is a website is not like an ATM machine, once online it simply just doesn't begin spitting our cash. Our clients have found Utah Web Design, usually on Google or Yahoo because after a short time with their home-made sites it becomes very obvious that they were wrong about what it takes to be successful on the Internet and need an experienced team to assist them.
A successful web operation has the following characteristics:
- It is hosted with a company that has at least a 99.9% uptime rating and the server configuration and IP address are conducive to real online services. Companies like Go Daddy or any other discount hosting company will cram 1000's of sites on a server and search engines know these are not real or carefully deployed sites, thus they are over looked.
- The site is created using web approved and standard design methods. There are coding techniques that actually enhance the ability for a site to be found on Google and Yahoo which we utilize daily in all design aspects.
- The site effectively presents the companies products or services in a professional way and has numerous CTA's (Call To Action) opportunities for site user to easily contact the company, purchase a product or service, schedule an appointment or sign up for a newsletter or monthly specials.
- The site layout and navigational structure is easy to follow and very intuitive which make site conversions a natural thning verses one heavy in flash, cumbersome pop-ups or a site poorly designed in frames.
- The content on the site has got to be unique and original to the sponsoring company since if it's stolen or copied from another website you run the risk of being penalized by search engines
- The images are impactful and relevant to the overall direction and purpose of the site, each page of the site needs to tell its own story and be able to be easily crawled and indexed by national search engines.
- Forms should be easy to use and create an easy interface between the site users and the corporate office. care needs to be given to sufficiently qualify a new prospect but not ask for too much information potentially causing a user to exit the site because you have demanded too much information.
- There is a method on the site to capture emails addresses from site visitors in a non intrusive way. This allows the client to become proactive in contacting site visitors because they have requested it, this "permission marketing" process is one of the most successful on the Internet because it respects the users time and values the trust given.
- The site needs to be designed for search engine placement from the first step including appropriate keywords, site titles, alt tags on images and be fast loading. We have also found that web designs that include code to be found and viewed by blind or deaf users are higher ranked because of the effort to comply with all accessability regulations.
- Popularity is as important online as it was in high school. Back links from many high trafficked sites in your industry is like an endorsement from a big brother that gets into places you couldn?t get on your own. Like at the top of Google.
- Site management needs to start with statistical reporting that tracks the movement of each visitor so you are able to manage the outcome of the site and not just hope someone buys something. Actual traffic patterns on your site and real stats always beats "I think if we do this it may work"
- Finally if you think it can be built, left alone and unattended and have that site create any real cash flow without you ever having to look at it again. Then you are sadly mistaken and in for a surprise of the worst kind.
Welcome to the wonderful world of web design. Here at WI works, your Utah Web
Design specialists we are experts in making sure our clients understand what
needs to be done, why it needs to be done and then we become accountable to
make sure it is done.
For a great web design experience give the professionals at Utah Web Design a call to get your project started or repaired the right way!
