If you are a Utah e-merchant whose website is enjoying less than stellar success, the problem may not lie with your merchandise: your website simply may not be designed right. Here at our quaint little Salt Lake City web design company, we offer website conversion services that can help transform your site into a money-generating machine and bring in a whole new set of paying customers. Here are 5 changes you can make to your site's design that will convert a struggling site into one that will really work.

1. Know Your Customer

Anyone can land on a website, but to turn a visitor into an actual customer you have to give him a good reason to stay. You have to know what brought visitors to your website in the first place in order to give them what they want. Only when you make an honest assessment can you make the right kinds of changes.

2. Assess Your Tone

If you sell high-end cosmetics and your typical customer is in a high income bracket, she will not stay at your sight long if its tone does not reflect the high quality of both your products and your clientele. Is your color palette soft and inviting or is it too simple and neutral? Is the layout awkward or sloppy? Is the style of writing and quality of the photography in tune with the product? You want visitors to trust that your site is safe and secure and that they can buy from you with confidence: in other words, the tone of your site has to convey legitimacy.

3. Assess Your Words

Is the quality of the written word an essential part of your web design? People want to be able to obtain the information they want quickly and easily and in the type of language they expect from a site like yours. Grammatical errors turn people off: make sure you have an expert proofread all content. Make sure that everything your visitors want to know is on your main page so that they are likely to stick around and become customers.

4. Say It With Pictures

Along with written information, people want to see what you sell. If your pictures are substandard in terms of quality or take too long to load, visitors will not stay for long.

5. Turn Lookers Into Buyers

Each page in your site should have a specific purpose and be interesting and engaging enough that visitors will be impressed, want to know more, and consequently will be more likely to buy from you. WiWorks helps you to optimize your website by making the necessary changes that will turn navigational and informational lookers – tire kickers -- into transactional buyers.