Google continues to focus and weigh their search results using personalized search and geographically targeted searches. Most Americans will spend 80% of whatever they earn within a 20 mile radius of their home. With that in mind, it is understandable why so many advertising mediums, including Google, are scrambling to provide an opportunity for advertisers to connect with buyers in his or her neighborhood.

Google has spent millions of dollars getting to know who we are, what we like, what we shop for, what we search for, the sites we frequent, the blogs we gather information from, the news sites we stay up-to-date with, the celebrities we follow, our style, our personal health and pretty much anything else they can find out about us that we openly share and allow over the web without even knowing it.

As unnerving as this reality is, we tend to just continue doing what we’re doing and enjoying an online experience without any regard of what is happening behind the scenes. It is becoming more and more acceptable to allow Google to continue gathering whatever information they can on me, my family, my neighbors and my friends. After all, I can't see them watching, I don't get a notice that someone is following me around while I am surfing the web, I can't see anyone else's reflection in my flat panel monitor. Basically, out of site and certainly out of mind…so go ahead and gather whatever information you need.

Google continues to gather information so they can deliver exactly what I want, or what they think I want. If I am a nature lover and search for ‘dolphins’, my search history would lead Google to provide me with nature sites, fish sites and related environmental sites. However, if I am a football nut and search for dolphins, Google will probably provide me with football sites, the Miami Dolphins site and any top sports sites that match my query. This amazing process of a search engine knowing more about me than I would like will continue as their processes become more refined and transparent.

Call Tracking - Only a fool doesn't track their ads!

Thomas Tusser once said, “A fool and his money are soon parted". This has never been so apparent than in the advertising and marketing arena. There are hundreds of advertising choices from TV, Radio, Print, Online, Viral, Social, Coupons, Billboards and all of the other basics. Any business needs a steady stream of new customers to survive and continue staying in business.

Then why in the world would any smart businessman plow money into an advertising campaign that he cannot control or at least evaluate the return, if any? Just because the sales rep told you that the ad was a hit or provides you with some manufactured stats on the penetration of their advertising piece, doesn’t make the ad successful. Bottom line: if the ad made you money it was a success, and if you have no idea whether it did or didn't make you any money, then it was a failure.

Welcome to UNIQUE CALL TRACKING. Simple and straightforward. Here’s how the program works:

1. Utah Web Services provides you with a unique phone number to put on your yellow page ad, magazine ad, direct mail coupon, radio, website or whatever piece of advertising you want to verify your return.
2. A potential client calls that unique number; the call is routed through a web server and then connects to your current phone number. It will come in just like any other call.
3. We track the caller, show you their address and name, time stamp the call, record the conversation for future use or management and show you exactly which advertisement the prospect called from.
4. No contracts. No software. No hassle. No change in business. No worries.
5. Once the ad expires, the number is cancelled and turned back into UWS.

Yes, it’s really that simple!!!

If you spend hundreds or thousands of dollars on an ad, who in their right mind would not spend an additional $20 to confirm whether the ad dollars were spent wisely or not? It defies logic as to why anyone would not place a unique tracking number on every marketing piece, every yellow page ad, every marketing brochure, every magazine ad, newspaper ad or virtually any other advertising piece that leaves the front door of their business.

With so much to gain and virtually nothing to lose, why aren't you tracking?

ARE YOU TRACKING? TIME TO FIND REAL CLIENTS AND REAL PROFITS

If you are not tracking all of your advertising, then you're wasting money! Do your local charity a favor and just write them a check instead of wasting your money. At least this way you’ll know that your money is actually doing some good.

IF WE CAN'T SAVE YOU MONEY - YOUR CALL TRACKING IS FREE!!!!