Search Engine reputation management is a core need of many businesses today - likely including yours. Technology has fundamentally changed the way companies like yours interact with customers. Like it or not, your company will be Googled by potential customers. Any negative reports that are easily found can destroy your business. The threat is real. Check out this article entitled It only takes a click to damage your company's reputation. The wealth of information and resources your web site visitors now have doesn't necessarily lead to better customer satisfaction online. “The schadenfreude of [social network users] drawing satisfaction from another's misfortune is part of the popular culture that enjoys the downfall of companies or celebrities”, according to Jim Carroll, a Canadian-based trends and innovation expert. Your best cure is prevention, since the speed of new social network technologies can quickly proliferate negative websites before you ever realized that an irrate customer had an ax to grind with your company and was taking great delight in tearing your company down. Companies have been destroyed by these vicious attacks on their online reputation. Get started monitoring your search engine reputation now.