Even if you create the most visually attractive website on the internet, it won't mean much if you are not getting the traffic you need to make your enterprise a success.

WIworks, Inc. is a Utah SEO and Utah web design company that helps customers all over the country display websites that not only look great and are easy to navigate, but that are also built to yield amazing Search Engine Optimization (SEO) results. The idea is to use techniques that will help national search engines to more readily recognize your site first when a potential visitor is using a search. This translates into more traffic, and more customers for YOU.

Here are some of the ways that Utah SEO with WIworks will build your website with SEO in mind.

An eye for content

National search engines are constantly broadening and changing the criteria that determine whether or not a website will rank highly on a search. With Utah SEO managing your site, you are guaranteed that its content will always reflect the very latest in optimizing techniques. Choosing just the right keywords and putting them in the right places within your content is critical in this process, as is appropriate keyword density and other factors. WIworks has been a leader in Utah SEO for over 10 years and knows how to keep a sharp eye on effective content.

Layout

The layout of your home page also factors in with its ability to rank highly on Google and other searches. The team of skilled SEO strategists and designers at WI works will make sure that your layout is as search engine-friendly as possible.

The little things are big

Did you know that even your domain name can be a boost for SEO depending on what type you choose? What may seem inconsequential at first glance can really be an important tool in helping to attract the traffic you want: Utah SEO uses "white hat" methods to optimize your site, and knows that sometimes it's the little things that will yield big results.

Trust your website design and SEO to WIworks, Inc, and you will have a seasoned team of experts on your side to rely on in the ever-changing world of effective web design. Their professionals will not just build you a site; they will build it with SEO in mind.

If you are a Utah e-merchant whose website is enjoying less than stellar success, the problem may not lie with your merchandise: your website simply may not be designed right. Here at our quaint little Salt Lake City web design company, we offer website conversion services that can help transform your site into a money-generating machine and bring in a whole new set of paying customers. Here are 5 changes you can make to your site's design that will convert a struggling site into one that will really work.

1. Know Your Customer

Anyone can land on a website, but to turn a visitor into an actual customer you have to give him a good reason to stay. You have to know what brought visitors to your website in the first place in order to give them what they want. Only when you make an honest assessment can you make the right kinds of changes.

2. Assess Your Tone

If you sell high-end cosmetics and your typical customer is in a high income bracket, she will not stay at your sight long if its tone does not reflect the high quality of both your products and your clientele. Is your color palette soft and inviting or is it too simple and neutral? Is the layout awkward or sloppy? Is the style of writing and quality of the photography in tune with the product? You want visitors to trust that your site is safe and secure and that they can buy from you with confidence: in other words, the tone of your site has to convey legitimacy.

3. Assess Your Words

Is the quality of the written word an essential part of your web design? People want to be able to obtain the information they want quickly and easily and in the type of language they expect from a site like yours. Grammatical errors turn people off: make sure you have an expert proofread all content. Make sure that everything your visitors want to know is on your main page so that they are likely to stick around and become customers.

4. Say It With Pictures

Along with written information, people want to see what you sell. If your pictures are substandard in terms of quality or take too long to load, visitors will not stay for long.

5. Turn Lookers Into Buyers

Each page in your site should have a specific purpose and be interesting and engaging enough that visitors will be impressed, want to know more, and consequently will be more likely to buy from you. WiWorks helps you to optimize your website by making the necessary changes that will turn navigational and informational lookers – tire kickers -- into transactional buyers.

When it comes to your marketing campaigns, you want to know that the money you are spending is being put to good use. In the past, the only way to know how new clients were finding you was to ask how they heard about your company! Today's savvy business owners know that they can no longer afford to throw caution to the wind and merely hope that their internet marketing or their use of other mediums is yielding results: they want proof. Enter call tracking. Call tracking is the most accurate and cost-efficient way to gauge the ROI of your advertising strategies, and it is taking the industry by storm. Here are 5 great reasons why you should look into using call tracking as part of your not only your internet marketing plan, but also with your billboards, radio ads, direct mailings, etc.

1. Advertising Analytics

Each campaign medium is assigned a unique phone number, which allows a specialized computer program to track the origin of each call that comes over your main switchboard. On a daily basis, you will be able to analyze a variety of data that will let you know which of your advertising campaigns is generating the most response. You can then adjust your approach accordingly, saving you money!

2. Quality Control

Each call is recorded and can be accessed by management for quality control purposes. You want to know that your employees are providing the very best in customer service. Most companies cannot afford to record all incoming calls, but call tracking includes recording as a standard part of its service menu. Regular monitoring of these recorded calls helps management keep a handle on all of the company's direct communications with the public.

3. Training Tool

These recorded calls can easily be used as a training tool both for new employees and for long-term workers. If one employee did a stellar job with customer service, that call can be circulated as an example for all to follow. Similarly, if a call was not handled properly, that recording can be used as an example of what NOT to do.

4. No New Equipment

One of the reasons businesses may hesitate to try a new system is that they fear that it will require installation of new hardware and software as well as retraining of existing employees. When you use tracking as part of your internet marketing plan, there is absolutely no software to install and each separate phone number is routed directly to your switchboard where your employees handle calls as they always have: call tracking is completely non-intrusive.

5. Increased Profits

Case studies have shown that when using this technique, companies are reporting:

• A huge increase in qualified leads from their sales departments
• Customer service is greatly improved
• Much less money wasted on ineffective marketing campaigns

All this adds up to a healthier bottom line, more brand recognition, and happier customers: you should look into call tracking and see what it can do for you!

The economy is on the rebound, and consumer spending is on the rise again. Despite the rosier outlook for the future, business owners and professionals whose cash flows have taken substantial hits need to find better ways to capture the attention of new consumers and clients without breaking the bank with ineffective advertising campaigns. How can you know if that expensive ad campaign is actually yielding results or if you are just throwing those precious dollars away? The answer is: call tracking.

What Is Call Tracking?

• Wiworks will assign a unique phone number to each piece of advertising that you put in the marketplace.
• That phone number is separate from your regular business one yet will still be routed to your switchboard.
• The difference with this number is that it is connected to a web interface that tracks the name and address of the person who called, the time, and which ad the potential customer is responding to.
• The call is even recorded automatically for future reference, if needed.

Here are 3 Great Reasons To Get Cracking With Call Tracking

1. It Saves You Money

With call tracking, you will instantly know if the content of your advertising is targeting the right demographic for your products. The data collected by call tracking will help you determine if your message is getting through to the right people or if you need to tweak your content a bit: there is no use in wasting money on advertising that is not effective! Based on call tracking's findings, you may also wish to altogether eliminate a method of advertising that is simply not giving you the ROI you need. For around $25, you will valuable information that is priceless.

2. It Doesn't Require Any Special Equipment or Training

How many times have you tried to implement positive changes in your office workflow system only to meet with employee resistance or the need to spend tons of extra money on training? Call tracking provided by Wiworks experts is a stand-alone system that requires absolutely no special equipment or complicated and costly employee training. In fact, with call tracking your employees will answer the same phones as usual and never even notice it's in use! Call tracking is a way to keep track of your advertising dollars that will absolutely never interfere with the daily ins and outs of your business.

3. There Are No Long Term Commitments

One of the best features of call tracking is that there are no contracts to sign and there are never any hidden fees or add-on costs later. If for any reason you don't like it, you are not stuck with a long-term contract for a product that you don't want. Similarly, if your advertising campaign is a relatively short one, you won't have to pay for call tracking beyond the time limits of your big push. When the ad expires so does call tracking, and the temporary contact number associated with it will be automatically discontinued.Consumers are starting to spend again and no business or service can afford to cut back on brand recognition strategies and marketing. The trick is to spend those advertising dollars more wisely by determining if they are really accomplishing what they set out to do.

Call tracking is one of the most efficient, cost-effective ways to make sure your advertising is really working for you. So get cracking with call tracking today!

We provide business owners with the right tools to accurately call "BULL CRAP" on the sales guy who’s pitching you a new deal or explaining to you why the last ad you purchased from them didn't work. Or, “If you only spend a little more…” or “Commit to a longer ad period” or “Pay for our exclusive and proprietary Internet super duper add-ons”, etc, etc, etc… The purpose of any advertising campaign is to create new customers and opportunity. Unfortunately, there are so many ways to advertise that it’s impossible to try them all. Many advertising and marketing companies claim to offer the “ABSOLUTE BEST” or “MOST COST EFFECTIVE SOUTION”, yet fail to truly deliver results. They really hate it when our clients pull up the exact number of calls that come in from a specific ad, the date and time they called, the prospect’s name and address, and where the call originated from. Traditional ad agencies are finally realizing that they can’t simply ‘wow’ a client with fancy designs, empty promises and poor assessments on the effectiveness of each ad. Call tracking allows customers to immediately track which ads work and which ads don’t by measuring cold hard facts. Testing and tracking ads is here to stay. Our unique call tracking system requires No Software, No special equipment, No changes to current systems, No new phone numbers to buy, No contracts, No installation fees, No training, and No hassles. And it’s affordable too! Averaging only $25.00/month to confirm success or failure on ads that can cost hundreds or even thousands of dollars, why would you not invest in tracking insurance? With big clients, big sales and the future of your company at stake, don’t throw your money into ads that aren’t producing high ROI. Tracking and measuring the results of each of your campaign ads can be the most profitable decision you ever make for your business. **Local and Toll free numbers available for any campaign and can be delivered to you the very same day.