You’ve got what you think is the “perfect” website:
- It loads quickly: Check.
- It looks clean and professional: Check.
- The color scheme is appropriate to your business: Check.
- It’s coded correctly and you don’t have too much Flash: Check.
- It has plenty of attractive and industry-appropriate images: Check.
- No one sticks around long enough to buy your products and/or services: Check.
Hey, wait a minute! That last one is problematic, isn’t it? What’s the good of having a well-designed, super-attractive website if your visitors aren’t sold on your products or services? The problem may lie with your content. Are you using the right words in the right places? Most website visitors have notoriously short attention spans: they want to know what you have to offer and they want to know it NOW without having to wade through a ton unneeded gobbledy-gook to find it.
5 Keys to Content Creation that Enhance Web Design Usability